Advancing Digital Transformation
Digital Transformation into New Smart Retail
The development of digital technologies has driven a huge change in the business model of the retail industry. Through the use of technologies, consumers can experience a richer and more diversified and personalized experience consumption when shopping. In line with the development of consumer trends, FEDS promotes the digital transformation. We established the “Digital Lab” in 2018 and the “Digital Transformation Office” in 2019.
Through the organization of dedicated units and professional teams, they researched the promotion and implementation of smart store, and reassess and adjust the operation, management, service and other processes of the department stores according to the analysis of consumer behavior preferences and consumption data, so as to establish a new shopping journey for consumers and move towards an operation model that is more in line with consumers’ expectations.
Digital FEDS,Experience the Wonder
With the flourish development of digital technology and the rapid change in the shopping behavior of consumers, FEDS has consistently upgraded its digital systems and facilities. By integrating digital technology into the shopping process and operational services, the Company provides a more convenient, interesting, and enriching consumer experience. Simultaneously,it deepens the market segmentation between physical department stores and e-commerce channels and strengthens the competitiveness of physical retail.
FEDS App Enriches the Consumer's Life
In the face of rapidly changing consumer demands, FEDS is continuously optimizing its digital services from the perspective of customer needs and convenience, making its digital operations more complete. Since the launch of FEDS App 3.0 in 2021, FEDS APP 3.0 has consistently surpassed the one million members milestone in 2023, experiencing membership growth of 35%. With the significant increase in the number of members and consumption data, FEDS has increased its grasp of members’ consumption preferences from 25% in the past to 80% through big data analysis and application.
Based on the consumption information of FEDS APP members, FEDS categorizes its members into different consumer groups and send notices, EDM e-newsletters, member SMS, etc. to stimulate target groups to achieve “segment marketing” by FEDS APP. In addition, we also carry out”personalized marketing” by analyzing members’ brand and product preferences based on their consumption information, and recommend other products after their purchase to achieve better precision marketing. In the future, FEDS will continue to optimize its digital experience, including:”Shop in App X Omni-channel Shopping Journey” (Offline merge Online, referred to as OMO), and the integration of social media official account marketing (LINE OA). These efforts are aimed at providing a wider range of innovative services to meet customers’ needs.